Rutgers Academic Overview
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The Customer Experience Certificate Program at Rutgers University is designed to train and develop professionals in the ever-evolving customer experience field. You learn concepts for analyzing, managing and building customer experiences that are unique and valuable in the marketplace. You’re armed with strategies to solve messy, real world problems and to communicate results. You gain technical, analytical, and communication skills through Rutgers' project-based interdisciplinary curriculum, which seeks to provide a comprehensive understanding of the new customer experience.
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Why Customer Experience?
The field of Customer Experience (CX) is evolving into one of the fastest-growing and most in-demand fields in the world. Companies that deliver extraordinary customer experience are better and different for customers, and more profitable and longer lasting that most other businesses. With the increasing use of social media by sophisticated customers sharing their experiences and accessing a growing set of choices, Customer Experience is more important than ever. The demand for skilled customer experience professionals continues to rise.
As firms create new Customer Experience divisions, the job market is expected to explode for CX Professionals over the next several years. According to Gartner, 50% of consumer product investments will be redirected to customer experience innovation by 2017. Functions and roles that were traditionally done by marketing, sales, IT, and operations are shifting toward new, interdisciplinary CX divisions.
As firms create new Customer Experience divisions, the job market is expected to explode for CX Professionals over the next several years. According to Gartner, 50% of consumer product investments will be redirected to customer experience innovation by 2017. Functions and roles that were traditionally done by marketing, sales, IT, and operations are shifting toward new, interdisciplinary CX divisions.
Why Rutgers?
This isn’t a seminar or trade conference. Our project-based, interdisciplinary curriculum is designed to provide you the skills and CX leadership insights needed to move Customer Experience initiatives forward within your organization. You roll-up your sleeves and participate in interactive sessions. You’ll learn to ask relevant questions, facilitate customer experience methodologies, and gain a deep understanding of what it takes to lead this effort and to communicate the unique value to gain senior management approvals. You’ll also leave with a Professional CX Capstone Portfolio of tools and resources to apply back at your organization.
Interdisciplinary Approach
Customer Experience requires organizations to work together across disciplines to understand the entire customer experience. Our curriculum is designed to engage you in team projects to work together to solve problems.
Hands-On Learning
Our faculty do not lecture, but rather lead you to solve real-world problems by facilitating exercises and simulations. Sessions are hands-on and interactive, utilizing best-practice methods and frameworks. If you join the online program, you'll have the option to collaborate in projects and discussions with the faculty and your peers.
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Practical Outcomes
Because our faculty works in the industry, you'll receive first-hand skills and practical knowledge. You'll learn the principle competencies and develop insights into what a customer-centric organization looks like and how to get there.
Actionable Toolkit
During the program, participants will work on a capstone project to apply the learnings toward a real or hypothetical real world problem that they will solve during the 8 module program. They will also leave with their Capstone project - Their own Professional Customer Experience Portfolio.
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To learn more about how the CX@Rutgers Certificate program helps executives drive real business results, see our curriculum, request information or call 1.844.669.7884 to speak with a program counselor.
